Silicon Valley's venture capital approach to agritech often prioritizes rapid growth over addressing farmers' complex needs, leading to solutions like Plantix, which simplifies pesticide purchasing rather than reducing reliance on chemicals. Despite initial altruistic intentions, the pressure for profitability has shifted focus towards traditional e-commerce models, raising concerns about sustainability and the impact on smallholders. As the industry evolves, some investors advocate for patient capital to foster genuine innovation in food systems.
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